Almost an extention of my last post, I liked this flash mob a lot better! I don't know why, maybe it was more authentic, had more character, more genuine personality? It just didn't seem to try as hard...
Looks like I might be alone in thinking the Bondi flash mob was a failure though. And when I take my marketing hat off and see that the video as of today has received over 400,000 hits on YouTube, it is clearly a vial success, make no mistake.
But I still can't look past the fact that the Bondi Flip flash mob was clearly created for marketing purposes and yet out of the 400,000 people who viewed the video I reckon the only people who have walked away from it with brand awareness are those of us who read blogs and other marketing press. So whilst it is a great viral success story, it is still in my opinion a terrible failure from a marketing perspective.
But enjoy this...Very funny!